Public Sector
ChildLine
Brief
Promote ChildLine, a free 24 hour counseling service for young people, through a custom innovative campaign based on encouraging self expression.
Solution
Encourage Stardoll users to express themselves through a variety of branded activities. Some of the campaign elements include an interactive Fashion Design contest prompting users to create items based on their emotions, a calendar platform for users to say how they were feeling each day during the campaign, a custom Club, a Store and more.
Results
Massive campaign and brand awareness with over 3.3 virtual gifts placed in user suites that linked through to information on ChildLine’s services, and over 75,000 submissions to the design contest.
