Microsoft Kinect

 

Brief

Raise awareness amongst Family Timers and Hypersocials, create buzz on and off platform, drive users to client site

Solution

Integrate Kinect into core Stardoll activities, deliver video content, reward interaction and provide a fully integrated and co-branded media solution

Results

671k UV’s, 785k video plays, 250k landings at client site, 60m earned impressions

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