Simple Skin Care

 

Brief

Increase brand awareness and create brand interaction for Simple Skin Care

Solution

Stardoll devised a three month campaign for Simple skincare to achieve the client objectives, and educate Stardoll members on skin health. This campaign included a ‘Simple VIP Club’ on the site, incentivizing members to join, as well as the gifting of 50K Simple ‘virtual’ wet wipes for users to use to take off their virtual make-up. We then offered the ‘SVC’ members a further gift if they went on to sign-up for Simple Monthly Newsletter (this was on the client site)

Results

Over 160k girls signed up to the Simple VIP Club on Stardoll. Of those over 100k went on to sign-up to the Simple website

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