Kinect for Xbox on Stardoll
Revolutionary gaming device and leading virtual world join forces to unveil
Kinect to teen and tween audience
London and Stockholm (December 1, 2010) – Stardoll, the world’s largest virtual entertainment and social gaming site for teens interested in fashion, celebrity and entertainment, today announced a promotion with Kinect for Xbox on Stardoll.
Running over the next two months, Stardoll have developed an evolving, branded journey that deeply integrates into some of the core user experiences. The campaign kicks off this week with a virtual wide screen television streaming Kinect video content directly into all user’s personal suites – a Stardoll UK first. Central to the promotion is a branded Kinect Club page that regularly updates to showcase the Kinect device and three games (Kinectimals, Dance Central and Sports). Each release comes with matching Stardoll activities so members get a feel for the game’s content within their own environment.
- Phase I Kinectimals: targeting the younger audience, the Kinectimals Scenery Contest allows members to create their very own version of a key scene from the Kinectimals game, which they submit for the community to vote for their favourites.
- Phase II Dance Central: aimed at the older, teenage Stardoll users, members will be asked to create, host and attend Kinect Dance Central parties with their friends, take photos, share and save the experience to their social networks. Dance Central parties will appear in Stardoll Parties
- Phase III Kinect Sports: reaching the broader youth audience, Sports plays out on Stardoll when members are asked to design their own Kinect Sports sportswear range. Stardoll Fashion Design
All activities are bespoke and branded for Kinect device and each game, along with virtual gifts, contests and video content.
“Kinect for Xbox has its finger on the pulse of teen gaming. Stardoll research shows that Kinect is the must have gaming device among our community,” said Stephen Molloy, Commercial Director at Stardoll Network. “This relationship allows Stardoll to bring in-world the games and activities our user base are already excited and talking about to merge their real lives with virtual ones.”
View the actual press release here
More about Stardoll
The Stardoll Network is the world’s leading group of websites devoted to young women and teens. Launched in 2009, the network includes: Stardoll.com – the entertainment destination for young women focused on fame, fashion and friends; Piczo.com – the original platform devoted to social self expression and visual blogging; and PaperDollHeaven.com – a simpler game-play environment for the younger, female demographic. The Stardoll Network works with the world’s biggest brands as they look to engage with an increasingly elusive teen audience. The network is the number one publisher in ComScore’s teen category, both in Europe and globally. The business is headquartered in Stockholm, Sweden with offices in the US, UK and Germany, and is backed by two of the world’s top venture capital firms: Sequoia Capital and Index Ventures.