Fashion / Retail
Otto
Brief
Launch OTTO’s fashion and drive awareness amongst teens
Solution
Heavy weight promotion in D.A.C.H., Virtual Fashion Store at Starplaza, Magazine Articles, Pick of the day, Hotbuys,
Lookbook, Starplaza button, Co-branded Advertising, Connected to Facebook
Results
Massive brand engagement with over 1 million store visits and 21 million store interactions and major increase in overall
brand awareness.
